Alex Albon Athletics Monaco
Creative Direction
In the lead-up to the 2024 Monaco Grand Prix, in collaboration with Merchoe & Fan Capital, I coordinated the first Alex Albon Athletics clothing merchandise launch.
Client
Alex Albon Athletics
Services
Content Shoot Production Photo / Video Content Creation Social Media Marketing
Industries
Motorsport / Merchandise
Date
2024
Alex Albon Athletics Monaco
Creative Direction
In the lead-up to the 2024 Monaco Grand Prix, in collaboration with Merchoe & Fan Capital, I coordinated the first Alex Albon Athletics clothing merchandise launch.
Client
Alex Albon Athletics
Services
Content Shoot Production Photo / Video Content Creation Social Media Marketing
Industries
Motorsport / Merchandise
Date
2024
From the 360 social media approach to the overarching visual themes, I led the creative on the campaign from Team Albon’s side. This translated into: a. Curating & managing the AA23 Instagram page b. Producing the content shoot with Alex (photographer: Anthony (FINCH) Finocchiaro) c. Producing & photographing the (e-commerce) model content shoot e. Assisting with the design process of the matching special helmet livery
From the 360 social media approach to the overarching visual themes, I led the creative on the campaign from Team Albon’s side. This translated into: a. Curating & managing the AA23 Instagram page b. Producing the content shoot with Alex (photographer: Anthony (FINCH) Finocchiaro) c. Producing & photographing the (e-commerce) model content shoot e. Assisting with the design process of the matching special helmet livery
This comprehensive approach ensured a cohesive and impactful campaign that resonated with fans and showcased Alex's brand in a fresh and engaging way.
This comprehensive approach ensured a cohesive and impactful campaign that resonated with fans and showcased Alex's brand in a fresh and engaging way.
