Alex Albon Athletics Classic Everglade
Creative Direction
Leading the creative from Team Albon's end on Alex's 2024 Alex Albon Athletics Classic Everglade' collection.
Client
Alex Albon
Services
Creative Direction Production Brand Marketing Content Creation
Industries
Motorsport / Merchandise
Date
2024
Alex Albon Athletics Classic Everglade
Creative Direction
Leading the creative from Team Albon's end on Alex's 2024 Alex Albon Athletics Classic Everglade' collection.
Client
Alex Albon
Services
Creative Direction Production Brand Marketing Content Creation
Industries
Motorsport / Merchandise
Date
2024
Working closely together with Merchoe (merchandise team) & Fan Capital (web team), I took on an all-round creative role during the Alex Albon Athletics ‘Classic Everglade’ launch, leading up to the 2024 Miami Grand Prix. My responsibilities included: a. Curating & managing the AA23 Instagram page b. Producing & photographing the content shoot with Alex in Bangkok c. Editing video/photo social assets (videographer: Dylan Andrew) d. Producing the e-commerce model shoot (photographer: Sammie Klinker) e. Supporting the merchandise team during the Miami pop-up activation
Working closely together with Merchoe (merchandise team) & Fan Capital (web team), I took on an all-round creative role during the Alex Albon Athletics ‘Classic Everglade’ launch, leading up to the 2024 Miami Grand Prix. My responsibilities included: a. Curating & managing the AA23 Instagram page b. Producing & photographing the content shoot with Alex in Bangkok c. Editing video/photo social assets (videographer: Dylan Andrew) d. Producing the e-commerce model shoot (photographer: Sammie Klinker) e. Supporting the merchandise team during the Miami pop-up activation
On the back-end, I launched the collection via Meta Shop to boost traffic from social to alexalbon.com & collaborated closely with Fan Capital in activating the collection across web and app.
On the back-end, I launched the collection via Meta Shop to boost traffic from social to alexalbon.com & collaborated closely with Fan Capital in activating the collection across web and app.
