AA23 Pets Edition
Creative Direction
During the AA23 Pets Edition merchandise launch & promotional campaign, I took on a multifaceted role with a focus on the creative direction and social-first marketing.
Client
Alex Albon / AA23
Services
Production All-round Campaign Creative On-site Content Creation
Industries
Motorsport / Merchandise
Date
2024
AA23 Pets Edition
Creative Direction
During the AA23 Pets Edition merchandise launch & promotional campaign, I took on a multifaceted role with a focus on the creative direction and social-first marketing.
Client
Alex Albon / AA23
Services
Production All-round Campaign Creative On-site Content Creation
Industries
Motorsport / Merchandise
Date
2024
My responsibilities for this 2024 British GP limited edition collection included: a. Curating & managing the AA23 Instagram page b. Producing the content shoot with Alex (photographer: Harry Lawlor) c. Leading the creative on illustrations (illustrator: Anthony Orozco) d. Working closely with Merchoe on product design finalization e. Creating content on-site in Silverstone for additional promotions (merch & mini helmet) f. Coordinating the collection launch via Meta Shop
My responsibilities for this 2024 British GP limited edition collection included: a. Curating & managing the AA23 Instagram page b. Producing the content shoot with Alex (photographer: Harry Lawlor) c. Leading the creative on illustrations (illustrator: Anthony Orozco) d. Working closely with Merchoe on product design finalization e. Creating content on-site in Silverstone for additional promotions (merch & mini helmet) f. Coordinating the collection launch via Meta Shop
Beyond the online platforms, I worked closely together with our web team at Fan Capital to orchestrate a fan activation event—the London treasure hunt—designed to amplify anticipation leading up to the launch. Through all of these combined activations, we succeeded in bringing the AA23 Pets Edition collection to fans worldwide, blending Alex’s personality, creativity, & community engagement.
Beyond the online platforms, I worked closely together with our web team at Fan Capital to orchestrate a fan activation event—the London treasure hunt—designed to amplify anticipation leading up to the launch. Through all of these combined activations, we succeeded in bringing the AA23 Pets Edition collection to fans worldwide, blending Alex’s personality, creativity, & community engagement.
