AA23 My Wardrobe
Creative Direction
Leading the creative from Team Albon's end on Alex's 2024 AA23 'My Wardrobe' collection.
Client
Alex Albon
Services
Creative Direction Production Brand Marketing Content Creation
Industries
Motorsport / Merchandise
Date
2024
AA23 My Wardrobe
Creative Direction
Leading the creative from Team Albon's end on Alex's 2024 AA23 'My Wardrobe' collection.
Client
Alex Albon
Services
Creative Direction Production Brand Marketing Content Creation
Industries
Motorsport / Merchandise
Date
2024
Working closely together with Merchoe (merchandise team) & Fan Capital (web team), I took on an all-round creative role during the AA23 My Wardrobe Collection in March, 2024. Responsibilities included: a. Curating & managing the AA23 Instagram page b. Producing the content shoot with Alex (photographer: Millie Noble) c. Editing video/photo social assets (videographer: Dylan Andrew)
Working closely together with Merchoe (merchandise team) & Fan Capital (web team), I took on an all-round creative role during the AA23 My Wardrobe Collection in March, 2024. Responsibilities included: a. Curating & managing the AA23 Instagram page b. Producing the content shoot with Alex (photographer: Millie Noble) c. Editing video/photo social assets (videographer: Dylan Andrew)
On the back-end, I launched the collection via Meta Shop to boost traffic from social to alexalbon.com & collaborated closely with Fan Capital in activating the collection across web and app. To maintain active promotions for the collection, I also produced and captured content of Alex Albon in the merchandise in Bangkok, Thailand in April, 2024.
On the back-end, I launched the collection via Meta Shop to boost traffic from social to alexalbon.com & collaborated closely with Fan Capital in activating the collection across web and app. To maintain active promotions for the collection, I also produced and captured content of Alex Albon in the merchandise in Bangkok, Thailand in April, 2024.
